Privacy Policy

• Your email — to sign you in (we send a one-time code) and to reach you about your account.
• Photos of your clothes — the pieces you add to your closet, plus the cut-outs we make from them.
• A face photo (selfie) and the body measurements you enter — used to generate your try-on model. You choose whether to add these; Layer Up works without them.
• Body measurements — if you enter them, to size your model.
• Outfits, wear history and notes you create.
• Purchases — Apple, through our subscription service RevenueCat, tells us what you bought (plan or Spark pack) and when. We never see your card details.
• How you use the app — which screens you open, which buttons you tap, which features you use and whether they worked, and how long things take. It's linked to your account's ID number, not your name or email, so we can see how the app works for people over time. We don't record your screen. No advertising identifiers, no cross-app tracking.
• Crash reports — what went wrong if the app crashes, so we can fix it.
• Your answers — if you choose to answer an optional question inside the app.

To run Layer Up — build your closet, generate your model and try-on looks, keep your outfits and history, and provide what you paid for — and to understand how the app is used so we can fix what's broken and make it better. We don't sell your data, share it with advertisers, or use your photos to train AI models.

Your model and try-on looks are generated by AI. We send the photos needed for each generation to our AI providers (fal.ai for model and look generation and photo clean-up; Anthropic for tagging and analysis). They process the request and return the result; under their API terms your photos are not used to train their models. Results are approximate.

Only the services that run the product: Apple (payments and app distribution), RevenueCat (subscriptions and purchase records), Supabase (database and photo storage), fal.ai and Anthropic (AI generation), Serper (clothing image search — it receives only the words you search for), PostHog (usage analytics, for the app and trylayerup.com), Resend (sign-in emails), Sentry (crash reports), Vercel (hosting). Each is bound by its own privacy terms. No data brokers, no ad networks.

Some laws treat information from photos of your face or body as biometric data. This is exactly how we handle it.

• What: the face photo you choose to add, the try-on model and looks made from them, and the selfies you upload for colour analysis.
• Why: only to generate your model and try-on looks in the app, and your colour season on trylayerup.com. We never use them to identify you.
• Your consent: we ask before your first photo, and keep a record of when you agreed and to which wording.
• Who handles them: only the AI provider that does the generation — fal.ai in the app; Anthropic for the colour analysis on trylayerup.com — and only to return your result. We never sell, rent, trade or otherwise profit from them, and we don't disclose them to anyone else unless the law requires it.
• How long we keep them, and when we destroy them: until you delete them, delete your account, or haven't used Layer Up for 12 months — whichever comes first. They are then permanently destroyed within 30 days, backups included. Selfies for the analysis on trylayerup.com are destroyed within 24 hours (7 days for the free draping room).
• How we protect them: stored privately and encrypted, with at least the same care as the rest of your personal information.

If you buy the $5 analysis on trylayerup.com, the selfies you upload and your results live in a temporary session store: 24 hours for a paid analysis and 7 days for a free draping room, then they are deleted automatically. Download your palette card within that window. Payment is handled by Stripe; we never see your card number. Stripe (payments) and Upstash (temporary session storage) are the two extra services that touch web purchases.

As long as your account exists. Delete a clothing item and its photo is removed. Delete your account (Profile → Delete account) and everything — closet, outfits, photos, model, measurements, email, and the usage analytics linked to your account — is erased from our systems. Backups roll off within 30 days. Purchase records stay with Apple and RevenueCat.

• Add or skip your face photo at any time.
• Delete any item, your model, or your whole account from inside the app.
• Email hello@trylayerup.com to ask what we hold about you, to correct it, or to delete it if you can't use the app.
• If you're in the EU, UK, or California, you have these rights by law; we honor them for everyone.

Layer Up is for people 13 and older. We don't knowingly collect data from anyone younger; if you think we have, email us and we'll delete it.

We'll post changes here with a new date. Material changes get an in-app notice.